Loyalty Juggernaut teams up with Loyalty Academy Brasil to expand loyalty tech in Brazil

Loyalty Juggernaut and Loyalty Academy Brasil have formed a partnership to bring GRAVTY® loyalty technology and performance management services to enterprise brands across Brazil. The deal targets better program economics, stronger member engagement, and new revenue opportunities in one of the world’s most mature loyalty markets.

Why it matters: - The partnership gives Brazilian enterprise brands access to loyalty technology and advisory services designed to improve customer lifetime value, program profitability, and partner economics. - The collaboration is aimed at both established loyalty programs and companies building new loyalty propositions. - Brazil’s mature loyalty market makes it a high-value test bed for enterprise loyalty innovation.

What happened: - Loyalty Juggernaut announced a partnership with Loyalty Academy Brasil on October 15, 2026. - The companies will combine GRAVTY® technology with Loyalty Performance Management services for enterprise brands across Brazil. - The partnership pairs Loyalty Juggernaut’s global platform experience with Loyalty Academy Brasil’s local market expertise.

The details: - GRAVTY® includes real-time loyalty operations, patented first-party behavioral data capabilities, predictive intelligence, and AI-driven personalization. - The platform is built on a scalable, cloud-native architecture for enterprise-grade, multi-brand and multi-partner loyalty ecosystems. - Agentic AI capabilities are designed to help brands act on insights across member engagement, growth and retention, partner commerce, fraud management, and operations. - Loyalty Performance Management services cover program analytics and optimization, financial planning and liability management, partner economics, data monetization, and AI-led personalization. - Loyalty Juggernaut says the combined offer will help leadership teams identify growth opportunities, measure incremental impact, and improve program economics over time. - Loyalty Academy Brasil is the exclusive Brazilian education partner of Loyalty Academy™, a Wise Marketer Group initiative. - Fábio Santoro leads Loyalty Academy Brasil and brings more than three decades of experience in loyalty operations, customer engagement, data strategy, and performance measurement. - Santoro has spent more than two decades in leadership roles at Dotz and also served as vice president of ABEMF, Brazil’s loyalty industry association. - Loyalty Juggernaut said GRAVTY® supports Brazilian brands including FEMSA, Liverpool, Viva Aerobus and Banco Compartamos. - The company also cited a global portfolio that includes Global Hotel Alliance DISCOVERY, WestJet, Emirates, and Spenn. - Loyalty Juggernaut says it serves more than 60 enterprise clients across 16 verticals in more than 100 countries. - The company was recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. - Loyalty Juggernaut’s related products include FIDIVIO for loyalty accounting, forecasting, and program economics, and FitTribe for lifestyle and wellness engagement. - Loyalty Academy Brasil offers loyalty education, professional certification, strategic advisory, corporate training, keynote speakers, mentorship, board participation, and consulting. - The organization also produces Lab Loyalty Cast, described as South America’s leading loyalty podcast. - Loyalty Academy Brasil provides Certified Loyalty Marketing Professional™ programs and operates in Brazil.

Between the lines: - The partnership is as much about business performance as it is about technology deployment. - Loyalty technology vendors are increasingly packaging software with advisory and financial management services to prove measurable ROI. - Local expertise matters in Brazil because loyalty programs there are already sophisticated and highly competitive.

What's next: - Dave Andreadakis, Loyalty Juggernaut’s chief growth and strategy officer, will be in Brazil from October 20 to 22, 2026. - Andreadakis will deliver a keynote at the ABEMF Loyalty Forum and meet with industry leaders. - The companies are positioning the partnership to support future collaboration with leading Brazilian loyalty programs.

The bottom line: - Loyalty Juggernaut wants to use Brazil as a growth market for enterprise loyalty software, while Loyalty Academy Brasil adds local credibility and advisory depth to help programs turn data into financial results. - More information is available at Loyalty Juggernaut and Loyalty Academy Brasil.