US-Brazil Trade Shock: The U.S. will start a 25% tariff on most Brazilian imports on July 22 after a Section 301 probe, while carving out exemptions for items like coffee, beef, oranges/juice, some energy products, and aircraft parts—Brazil condemned the move and warned it will retaliate. Beauty Retail Momentum: NielsenIQ reports K-beauty sales up 53% year-over-year, with Brazil and Mexico showing 135% value growth as social commerce and e-commerce keep driving discovery-to-purchase. Food Safety Watch: A cyclosporiasis surge in Michigan is already changing restaurant menus, with some spots temporarily removing salad greens to reduce risk. Digital Commerce in Brazil: VIVAMOMENTO launched VIVA FLASH, pushing an interactive, member-based e-commerce model aimed at boosting engagement and retention as loyalty weakens. Payments & Identity Tech: Fourthline and Veridas plan a merger to build a cross-Europe and Latin America trust platform, while Uber’s $14.8bn deal to buy Delivery Hero expands its global delivery footprint (including PedidosYa in Latin America). Health & Pharma: Merck will present new HIV pipeline data at AIDS 2026 in Rio, and Biomed Industries shared Phase 2/3 results for NA-921 in Rett syndrome.