Cookies market seen reaching $28.14 billion by 2035

Global cookie sales are projected to climb from $17.53 billion in 2025 to $28.14 billion by 2035 as consumers buy more premium, healthier and convenience-focused snacks. Market Research Future says Europe leads today, while South America is set for the fastest growth through 2035. Why it matters: - Cookies are moving from a simple packaged treat to a category shaped by premiumization, health claims and e-commerce. - The shift could reshape product development, packaging and retail strategies across the global bakery aisle. - Market Research Future projects the global cookies market will rise from USD 17.53 billion in 2025 to USD 28.14 billion by 2035, a 5.12% CAGR. What happened: - Market Research Future released a forecast showing steady global growth for cookies through 2035. - The market is expected to grow from USD 18.43 billion in 2026 to USD 28.14 billion by 2035. - Europe held the largest regional share in 2025 at about 32.1% of global revenue. - Asia-Pacific accounted for about 26.4% of the market in 2025. - South America is projected to post the fastest CAGR at about 7.18% through 2035. The details: - Cookies remain popular because they are convenient, affordable, available in many flavors and suited to all age groups. - The category now spans sandwich cookies, molded cookies, bar cookies, protein-enriched variants, vegan options and gluten-free products. - Manufacturers are adding premium ingredients, clean-label formulations, plant-based alternatives and reduced-sugar recipes. - Health-focused innovation is driving use of oats, whole grains, prebiotics, alternative sweeteners and protein-rich ingredients. - Digital retail is expanding access to premium cookies and subscription-style buying. - Sustainable packaging is gaining importance through recyclable, lightweight and eco-friendly materials. - A sample PDF is available at Request Sample PDF Copy . Between the lines: - The market is being pulled in two directions at once: indulgence and wellness. - That combination gives brands room to charge more for premium products while also meeting pressure for cleaner labels and lower sugar. - Organized retail and online channels are widening shelf space and making niche products easier to find. - The strongest opportunities appear to be in functional cookies, personalized products and emerging markets with rising incomes. What’s next: - Cookie makers are likely to keep investing in healthier formulations, premium flavors and plant-based products. - Companies are expected to expand in emerging markets as urbanization and retail infrastructure improve. - More brands are likely to emphasize sustainable manufacturing and packaging as consumer and regulatory expectations rise. - Market Research Future expects the category to keep expanding through 2035 as snack habits evolve. The bottom line: - Cookies are becoming a higher-value global snack category, with growth led by premiumization, health-oriented innovation and broader retail reach.